<p>FOCUS ON COMMUNICATIONSTUDENTS</p><p>EXERCISES FOR ADVANCED</p><p>Scopul caietului de exerciii. Modaliti de utilizare.</p><p>Caietul de exerciii la limba englez, nivel intermediar-avansat, i propune s dea studenilor care urmeaz cursurile Facultii de Comunicare i Relaii Publice n sistemul nvmnt Deschis la Distan (IDD) posibilitatea de a exersa situaii comunicaionale i terminologia specific teoriilor comunicrii. Pentru a avea dreptul de a accede la examenul scris, toi studenii din seriile de avansai vor avea obligaia de a completa integral caietul de exerciii, cu scris de mn, de a l organiza sub forma unui dosar i de a l preda profesorilor n ziua testrii. Pentru a avea dreptul de a accede la examenul scris, toi studenii din seriile de intermediari vor avea obligaia de a completa jumtate din caietul de exerciii (temele 1-7), cu scris de mn, de a l organiza sub forma unui dosar i de a l preda profesorilor n ziua testrii. Acest caiet va reprezenta numai o condiie obligatorie pentru intrarea n examen, nu va constitui parte din nota studentului, care se va obine pe baza testului scris. Fiecare tem din caiet, ca i din curs, este conceput n patru pri, de aproximativ aceeai mrime i importan n structura general. Cea dinti component este una comunicaional, cuprinznd exerciii de scriere corect n limba englez, de la prezentare pn la scrisori oficiale sau interviuri pentru obinerea unui post, de la modaliti de concepere a unui articol sau interviu pentru un ziar pn la organizarea unor conferine de pres. A doua structur cuprinde exerciii de gramatica limbii engleze, referitoare la verb, cel mai important i mai dificil subiect de discutat. Partea a treia conine cerine de compoziie pe marginea textelor de comunicare despre componentele comunicrii, propagand, pres scrisi electronic, relaii publice, creare de imagine, structura organizaiei, imaginea politic, imaginea comercial. A patra component a cursului cuprinde exerciii de vocabular uzual la nceput, pentru ca pe parcurs s evolueze ctre probleme mai nuanate i ct mai apropiate de domeniul comunicrii sociale i al relaiilor publice.</p><p>I. COMMUNICATION PAST AND FUTURE1. Describing a person You are on the beach and you see an empty blanket on which there are a few objects spread around. You look at them and you wonder who is the person that owns these objects. And you are waiting for it to appearThe list of objects is the following: some chewing gum, a film, a comb, a belt bag, some car keys, a camera, a picture of two old persons, some sun-tan lotion, a pair of headphones, a mirror, a towel, a pencil, a book, a letter Now use your imagination. In the space given below, try to write a description of this persons life, answering the questions: Is this person a man or a woman? Where does he/she come from? How old is he/she? What is his/her job? Is he/she married or single? What is he/she doing at the moment? What colour are his/her eyes?</p><p>2. Choose one of the following topics and have a dialogue, in the space given below: a. You are strolling downtown. Suddenly you meet an old friend of yours whom you have not seen since you were in elementary school. You are surprised to learn that he has become a millionaire. b. You are walking down the street. Suddenly you see a friend in front of you. You run up to him and say hello, but when he turns around you discover that he is a stranger. c. You are a teacher in the first day of school. Present yourself in front of the class and prompt the conversation with the students.</p><p>3. Put the verbs in brackets into the correct tense: 1. It (be) for the first time that John and Mary ever (be) so late. 2. It was not until she (say) yes that she (wonder) whether she (do) wrong. After all, she really (not know) him. 3. He asked the butler whether he (notice) anything different about his master the previous night. Jackson (reply) that he (notice) nothing of the kind. 4. How long you (be) with him? 23 years, Sir. Ever since he (start) to be anything at all. 5. I told you we (have) guests at 8 oclock and Mr. Johnson (be) the first and (smoke) a lot of cigarettes. 4. Put the verbs in brackets into the correct tense: Agent Cooper (wake) up at 6 sharp, as he always (do) , no matter where he (be) or what he (do) the previous day. His first thought was the realisation that he (wear) the pinstriped suit, and when his eyes (fall) on the reports piled around him, the events of the previous evening (come) back to him. He (go) to his club for supper, just (finish) his turtle soup and (look) forward to the second dish, when his meal rudely (be) interrupted by a call from his superior. Once he (drink) his black coffee, Cooper (think) carefully what to put on. He (see) M. at 9 oclock that morning and (be) keen on impressing the latter. Glancing at himself in the mirror, it (strike) him that he (put) on weight recently. He (have) to pay more heed to his diet in the future. 5.Translate into English: 1. Copiii se joac n parc n fiecare zi.</p><p>2. Duminica trecut am scris cteva scrisori, apoi am ascultat un concert la radio. 3. De cnd eti aici? Am venit azi dimineai de atunci te atept. 4. - De ce nu pori ochelarii? I-am pierdut. 5. Prietenii notri nu vor veni n vacan la noi. 6. Acest biet, care s-a nscut acum, e nepotul meu. Pentru c s vedei domniile voastre: eu am avut ase fete, dintre care cea mai mare, pe care m gndeam s-o mrit dup ginere-meu, dup ce va fi ieit dascl, s-a mritat dup dasclul din Strntea, a doua s-a mritat dup Mitrea lui Buduc, care acum e ctitor la biseric, pe a treia a luat-o ginere-meu, popa din Cldeni, cele dou mai mici iat-le aici, iar Mili s-a mritat dup ginere-meu, protopopul, i a nscut pe acest copil, care acum e nepotul meu. (Ioan Slavici Budulea Taichii)</p><p>6. Explain the type of noise which led to the following funny miscommunications: a. During the 1985 Christmas season, an 800 (call and win) number was set up so that children could call Santa Claus and tell him what they wanted for Christmas. Unfortunately, the phone lines got crossed and the little toddlers were connected to a Las Vegas bookie who dutifully informed them about the betting line on football games. b. A leading national shoe company premiered this slogan in 1987: Well only sell you the right shoe. c. A Seattle newspaper published a commemoration column in which Diana, Princess of Wales, was referred to as the Princess of Whales. d. When Chevrolet introduced its Nova model in South America they were puzzled by the low sales. Someone then pointed out that no va was Spanish for it doesnt work. e. In 1984 the Coca-Cola company introduced a new advertising campaign to promote a soft drink, Tab. The theme of the campaign was Lets taste new Tab. The commercials on billboards and flies were a success, but on radio and TV people heard Less taste, new Tab. The company had to remove the ads at considerable loss. 7. Give the synonyms and the antonyms of the following words: source encoding cheap original response noise to initiate to enter to buy to manage 8. Complete the passage with these words: The human race is on the threshold of a new emerging civilisation: the civilisation. It is an extension and a successor to the agricultural and industrial civilisation that have determined our structure until now. Agricultural civilisation was the first to take concrete . It was established in fertile alluvial areas in the Middle East from the of agricultural production, fact which assured the of Homo sapiens and the of large amounts of social surplus. The increasing dependence of agricultural productivity on the sun and manual labour had as result the of two social aspects: a religion of sun and a system of agricultural slave Industrial provided the means by which industrial civilisation flourished. Its origins lay in the natural sciences and the information machinery of the industrial made this possible. New society systems emerged, with technologies the free of private business, comodity markets, parliamentary democracy and accumulation labour . The monuments of the agricultural civilisation are the pyramids and global temples and those of the industrial civilisation are factories and skyscrapers. The signals information civilisation depends productivity on computer and communication , being thus invisible. Its products are symbols and images. It is global, it does not take into unified account soil or city, because it spreads all over the world in form. It aims to the structure mutual understanding and thinking of citizens overriding national interests and development deepening different cultures. worship shape unions revolution competition stabilisation labour survival</p><p>9. Using the verbs to declare, to proclaim, to pronounce and to state, translate the following sentences into English: a. S.U.A. a declarat rzboi Iugoslaviei. b. V declar soi soie. c. V rugm s declarai tot ce tii i s nu ascundei nimic. d. n urma numrrii voturilor el a fost declarat preedinte. e. A fost declarat cel mai bun juctor al turneului. f. Vom declara poziia noastr presei dup pronunarea sentinei. g. Avei bunuri de declarat la vam? h. M declar cu totul mpotriva acestei aciuni.</p><p>10. Write down the nouns deriving from the following verbs: believe; threaten; agree; suggest; express; refer, form, correct, intend, analyse, correspond, lose, promiss, irritate, damage, inherit, decide, declare, insult, sustain.</p><p>i. Vre?i s? face?i o declara?ie acum sau dup? ce v-a?i consultat avocatul? j. Faimoasa Declara?ie de Independen?? a Statelor Unite ale Americii a fost proclamat? pe 4 iulie 1776.</p><p>II. PROPAGANDA AND PERSUASION1. The following sentences are taken from phone calls. Imagine the reply before or after each of them. a. Whos calling, please? b. Thanks for calling. c. Just a moment, please. Ill put you through. d. Which extension do you want? e. Oh, Im sorry. I must have dialled the wrong number. f. Good morning, can I help you? g. Sorry? Can you repeat, please? h. Could we meet some time soon? i. Would morning or afternoon suit you best? j. Sorry, the line is busy. 2. Write a dialogue beginning from one of the following stories, in the space given below: a. You are at home alone. Suddenly the telephone rings. You pick up the receiver and hear a strange voice at the other end of the line b. You know that a friend of yours is very upset because he/she hasnt passed an important exam for a scholarship in the United States of America. So you phone him/her to comfort the person. How do you start the conversation and how do you continue it? c. A slight acquaintance calls you on the phone to invite you at a party. You dont really like the person, so you have to quickly find good excuses for not going there.</p><p>3. Put the verbs in brackets into the correct tense: a. I (make) cakes. That is why my hands are covered with flour. b. I (not understand) what you (wait) for. c. I am sorry I (not come) to class lately. I (work) late in the evenings for this fortnight. d. I really (enjoy) myself at that moment. e. I (think) to buy a new house last year, during the elections, but I (change) my mind ever since. f. I dont know what time we (eat) , it (depend) when Helen (get) here. g. I supported you at the time because I (feel) you (be) right. h. I (live) here. i. Sorry I (not fix) the plug yet. I (mean) to get round to it, but I just (not find) the time. j. At the meeting Peter (not understand) what (be) decided because too many people (talk) at once. 4. The sentences below contain one mistake each. Correct it: a. I have once studied the guitar for three years. b. I am here since three oclock, but nobody has come yet. c. When she arrived, I was waiting for three hours and a half. d. I have seen him three days ago. e. Will you have been having dinner out tonight? f. I knew she will arrive before long. g. I think its raining tonight. h. You are hating this party. i. I am seeing a rabbit over there. j. He always forgets peoples names. 5. Translate into English: a). Crede c se comport foarte frumos. b). Mereu zice c mi cumpr o rochie nou. c). De-abia am nceput s vorbesc c m-a i ntrerupt. d). Obinuia s cnte cnd fcea du, dar asta s-a ntmplat nainte de accident. e). A plouat de la 3 la 5. 6. Resume the following text, extracting the main ideas, in no more than five lines: Out of the millions of things that happen every day, print and electronic journalists decide what few things are worth reporting. Deciding what is newsworthy is not an exact science, but there are common elements that characterise it. The most important feature of a newsworthy event is timeliness, because news is new and yesterdays news is old news. A consumer who picks up the evening paper or turns on the afternoon news expects to be told what has happened earlier the same day. News is perishable and stale news is not interesting. Another quality of news is proximity, because readers and viewers want to learn about their neighbourhood, town, country. All other things being equal, things from close to home are more newsworthy than news from a foreign country. Psychological proximity is also important, for example subway riders from Bucharest will be more interested in a material about the New York subway than the people in the same town not travelling by this means of transport. Prominence is another feature, as the more important a person, the more valuable he or she is as a news source. Political leaders, sports and entertainment figures, but also dangerous criminals give media coverage. Another golden rule is that people are interested in events with consequences on their lives, with impact. A tax increase, drought, inflation, earthquakes, all these events have consequence and are widely mediatised. The last quality we mention is human interest, stories that arouse emotion in the audience by being ironic, bizarre, tragic. Typically, these items concern ordinary people who find themselves in circumstances with which</p><p>the audience can identify. Thus, when the winner of the state lottery gives half of his winnings to the elderly man who sold him the ticket, it becomes newsworthy. Anyhow, it is not easy to establish what is news.</p><p>7. Translate into English: Comunicarea este un cuvnt la mod azi. Mai ales comunicarea n mas s-a dezvoltat extrem de rapid dup cel de-al doilea rzboi mondial, cnd eforturile s-au concentrat asupra eficienei propagandistice. Iniial, s-a considerat logic s se nceap cu sursa, acest punct de vedere dovedindu-se o grav eroare care i are rdcinile n renumita teorie a glonului. Potrivit acesteia, sursa (cel care comunic) folosete o combinaie de mesaje i strategii de media pentru a influena un public ce trebuie convins, aa cum un glonte urmrete o int precis. Comunicarea scris sau vorbit se constituia atunci cnd cuvintele ce urmau s constituie mesajul erau selectate i aranjate pentru a fi emise pe pia. Mai trziu specialitii au ajuns la concluzia c impactul comunicrii este mai mare dac se ncepe cu publicul...</p>

<p>FOCUS ON COMMUNICATIONSTUDENTS</p><p>EXERCISES FOR ADVANCED</p><p>Scopul caietului de exerciii. Modaliti de utilizare.</p><p>Caietul de exerciii la limba englez, nivel intermediar-avansat, i propune s dea studenilor care urmeaz cursurile Facultii de Comunicare i Relaii Publice n sistemul nvmnt Deschis la Distan (IDD) posibilitatea de a exersa situaii comunicaionale i terminologia specific teoriilor comunicrii. Pentru a avea dreptul de a accede la examenul scris, toi studenii din seriile de avansai vor avea obligaia de a completa integral caietul de exerciii, cu scris de mn, de a l organiza sub forma unui dosar i de a l preda profesorilor n ziua testrii. Pentru a avea dreptul de a accede la examenul scris, toi studenii din seriile de intermediari vor avea obligaia de a completa jumtate din caietul de exerciii (temele 1-7), cu scris de mn, de a l organiza sub forma unui dosar i de a l preda profesorilor n ziua testrii. Acest caiet va reprezenta numai o condiie obligatorie pentru intrarea n examen, nu va constitui parte din nota studentului, care se va obine pe baza testului scris. Fiecare tem din caiet, ca i din curs, este conceput n patru pri, de aproximativ aceeai mrime i importan n structura general. Cea dinti component este una comunicaional, cuprinznd exerciii de scriere corect n limba englez, de la prezentare pn la scrisori oficiale sau interviuri pentru obinerea unui post, de la modaliti de concepere a unui articol sau interviu pentru un ziar pn la organizarea unor conferine de pres. A doua structur cuprinde exerciii de gramatica limbii engleze, referitoare la verb, cel mai important i mai dificil subiect de discutat. Partea a treia conine cerine de compoziie pe marginea textelor de comunicare despre componentele comunicrii, propagand, pres scrisi electronic, relaii publice, creare de imagine, structura organizaiei, imaginea politic, imaginea comercial. A patra component a cursului cuprinde exerciii de vocabular uzual la nceput, pentru ca pe parcurs s evolueze ctre probleme mai nuanate i ct mai apropiate de domeniul comunicrii sociale i al relaiilor publice.</p><p>I. COMMUNICATION PAST AND FUTURE1. Describing a person You are on the beach and you see an empty blanket on which there are a few objects spread around. You look at them and you wonder who is the person that owns these objects. And you are waiting for it to appearThe list of objects is the following: some chewing gum, a film, a comb, a belt bag, some car keys, a camera, a picture of two old persons, some sun-tan lotion, a pair of headphones, a mirror, a towel, a pencil, a book, a letter Now use your imagination. In the space given below, try to write a description of this persons life, answering the questions: Is this person a man or a woman? Where does he/she come from? How old is he/she? What is his/her job? Is he/she married or single? What is he/she doing at the moment? What colour are his/her eyes?</p><p>2. Choose one of the following topics and have a dialogue, in the space given below: a. You are strolling downtown. Suddenly you meet an old friend of yours whom you have not seen since you were in elementary school. You are surprised to learn that he has become a millionaire. b. You are walking down the street. Suddenly you see a friend in front of you. You run up to him and say hello, but when he turns around you discover that he is a stranger. c. You are a teacher in the first day of school. Present yourself in front of the class and prompt the conversation with the students.</p><p>3. Put the verbs in brackets into the correct tense: 1. It (be) for the first time that John and Mary ever (be) so late. 2. It was not until she (say) yes that she (wonder) whether she (do) wrong. After all, she really (not know) him. 3. He asked the butler whether he (notice) anything different about his master the previous night. Jackson (reply) that he (notice) nothing of the kind. 4. How long you (be) with him? 23 years, Sir. Ever since he (start) to be anything at all. 5. I told you we (have) guests at 8 oclock and Mr. Johnson (be) the first and (smoke) a lot of cigarettes. 4. Put the verbs in brackets into the correct tense: Agent Cooper (wake) up at 6 sharp, as he always (do) , no matter where he (be) or what he (do) the previous day. His first thought was the realisation that he (wear) the pinstriped suit, and when his eyes (fall) on the reports piled around him, the events of the previous evening (come) back to him. He (go) to his club for supper, just (finish) his turtle soup and (look) forward to the second dish, when his meal rudely (be) interrupted by a call from his superior. Once he (drink) his black coffee, Cooper (think) carefully what to put on. He (see) M. at 9 oclock that morning and (be) keen on impressing the latter. Glancing at himself in the mirror, it (strike) him that he (put) on weight recently. He (have) to pay more heed to his diet in the future. 5.Translate into English: 1. Copiii se joac n parc n fiecare zi.</p><p>2. Duminica trecut am scris cteva scrisori, apoi am ascultat un concert la radio. 3. De cnd eti aici? Am venit azi dimineai de atunci te atept. 4. - De ce nu pori ochelarii? I-am pierdut. 5. Prietenii notri nu vor veni n vacan la noi. 6. Acest biet, care s-a nscut acum, e nepotul meu. Pentru c s vedei domniile voastre: eu am avut ase fete, dintre care cea mai mare, pe care m gndeam s-o mrit dup ginere-meu, dup ce va fi ieit dascl, s-a mritat dup dasclul din Strntea, a doua s-a mritat dup Mitrea lui Buduc, care acum e ctitor la biseric, pe a treia a luat-o ginere-meu, popa din Cldeni, cele dou mai mici iat-le aici, iar Mili s-a mritat dup ginere-meu, protopopul, i a nscut pe acest copil, care acum e nepotul meu. (Ioan Slavici Budulea Taichii)</p><p>6. Explain the type of noise which led to the following funny miscommunications: a. During the 1985 Christmas season, an 800 (call and win) number was set up so that children could call Santa Claus and tell him what they wanted for Christmas. Unfortunately, the phone lines got crossed and the little toddlers were connected to a Las Vegas bookie who dutifully informed them about the betting line on football games. b. A leading national shoe company premiered this slogan in 1987: Well only sell you the right shoe. c. A Seattle newspaper published a commemoration column in which Diana, Princess of Wales, was referred to as the Princess of Whales. d. When Chevrolet introduced its Nova model in South America they were puzzled by the low sales. Someone then pointed out that no va was Spanish for it doesnt work. e. In 1984 the Coca-Cola company introduced a new advertising campaign to promote a soft drink, Tab. The theme of the campaign was Lets taste new Tab. The commercials on billboards and flies were a success, but on radio and TV people heard Less taste, new Tab. The company had to remove the ads at considerable loss. 7. Give the synonyms and the antonyms of the following words: source encoding cheap original response noise to initiate to enter to buy to manage 8. Complete the passage with these words: The human race is on the threshold of a new emerging civilisation: the civilisation. It is an extension and a successor to the agricultural and industrial civilisation that have determined our structure until now. Agricultural civilisation was the first to take concrete . It was established in fertile alluvial areas in the Middle East from the of agricultural production, fact which assured the of Homo sapiens and the of large amounts of social surplus. The increasing dependence of agricultural productivity on the sun and manual labour had as result the of two social aspects: a religion of sun and a system of agricultural slave Industrial provided the means by which industrial civilisation flourished. Its origins lay in the natural sciences and the information machinery of the industrial made this possible. New society systems emerged, with technologies the free of private business, comodity markets, parliamentary democracy and accumulation labour . The monuments of the agricultural civilisation are the pyramids and global temples and those of the industrial civilisation are factories and skyscrapers. The signals information civilisation depends productivity on computer and communication , being thus invisible. Its products are symbols and images. It is global, it does not take into unified account soil or city, because it spreads all over the world in form. It aims to the structure mutual understanding and thinking of citizens overriding national interests and development deepening different cultures. worship shape unions revolution competition stabilisation labour survival</p><p>9. Using the verbs to declare, to proclaim, to pronounce and to state, translate the following sentences into English: a. S.U.A. a declarat rzboi Iugoslaviei. b. V declar soi soie. c. V rugm s declarai tot ce tii i s nu ascundei nimic. d. n urma numrrii voturilor el a fost declarat preedinte. e. A fost declarat cel mai bun juctor al turneului. f. Vom declara poziia noastr presei dup pronunarea sentinei. g. Avei bunuri de declarat la vam? h. M declar cu totul mpotriva acestei aciuni.</p><p>10. Write down the nouns deriving from the following verbs: believe; threaten; agree; suggest; express; refer, form, correct, intend, analyse, correspond, lose, promiss, irritate, damage, inherit, decide, declare, insult, sustain.</p><p>i. Vre?i s? face?i o declara?ie acum sau dup? ce v-a?i consultat avocatul? j. Faimoasa Declara?ie de Independen?? a Statelor Unite ale Americii a fost proclamat? pe 4 iulie 1776.</p><p>II. PROPAGANDA AND PERSUASION1. The following sentences are taken from phone calls. Imagine the reply before or after each of them. a. Whos calling, please? b. Thanks for calling. c. Just a moment, please. Ill put you through. d. Which extension do you want? e. Oh, Im sorry. I must have dialled the wrong number. f. Good morning, can I help you? g. Sorry? Can you repeat, please? h. Could we meet some time soon? i. Would morning or afternoon suit you best? j. Sorry, the line is busy. 2. Write a dialogue beginning from one of the following stories, in the space given below: a. You are at home alone. Suddenly the telephone rings. You pick up the receiver and hear a strange voice at the other end of the line b. You know that a friend of yours is very upset because he/she hasnt passed an important exam for a scholarship in the United States of America. So you phone him/her to comfort the person. How do you start the conversation and how do you continue it? c. A slight acquaintance calls you on the phone to invite you at a party. You dont really like the person, so you have to quickly find good excuses for not going there.</p><p>3. Put the verbs in brackets into the correct tense: a. I (make) cakes. That is why my hands are covered with flour. b. I (not understand) what you (wait) for. c. I am sorry I (not come) to class lately. I (work) late in the evenings for this fortnight. d. I really (enjoy) myself at that moment. e. I (think) to buy a new house last year, during the elections, but I (change) my mind ever since. f. I dont know what time we (eat) , it (depend) when Helen (get) here. g. I supported you at the time because I (feel) you (be) right. h. I (live) here. i. Sorry I (not fix) the plug yet. I (mean) to get round to it, but I just (not find) the time. j. At the meeting Peter (not understand) what (be) decided because too many people (talk) at once. 4. The sentences below contain one mistake each. Correct it: a. I have once studied the guitar for three years. b. I am here since three oclock, but nobody has come yet. c. When she arrived, I was waiting for three hours and a half. d. I have seen him three days ago. e. Will you have been having dinner out tonight? f. I knew she will arrive before long. g. I think its raining tonight. h. You are hating this party. i. I am seeing a rabbit over there. j. He always forgets peoples names. 5. Translate into English: a). Crede c se comport foarte frumos. b). Mereu zice c mi cumpr o rochie nou. c). De-abia am nceput s vorbesc c m-a i ntrerupt. d). Obinuia s cnte cnd fcea du, dar asta s-a ntmplat nainte de accident. e). A plouat de la 3 la 5. 6. Resume the following text, extracting the main ideas, in no more than five lines: Out of the millions of things that happen every day, print and electronic journalists decide what few things are worth reporting. Deciding what is newsworthy is not an exact science, but there are common elements that characterise it. The most important feature of a newsworthy event is timeliness, because news is new and yesterdays news is old news. A consumer who picks up the evening paper or turns on the afternoon news expects to be told what has happened earlier the same day. News is perishable and stale news is not interesting. Another quality of news is proximity, because readers and viewers want to learn about their neighbourhood, town, country. All other things being equal, things from close to home are more newsworthy than news from a foreign country. Psychological proximity is also important, for example subway riders from Bucharest will be more interested in a material about the New York subway than the people in the same town not travelling by this means of transport. Prominence is another feature, as the more important a person, the more valuable he or she is as a news source. Political leaders, sports and entertainment figures, but also dangerous criminals give media coverage. Another golden rule is that people are interested in events with consequences on their lives, with impact. A tax increase, drought, inflation, earthquakes, all these events have consequence and are widely mediatised. The last quality we mention is human interest, stories that arouse emotion in the audience by being ironic, bizarre, tragic. Typically, these items concern ordinary people who find themselves in circumstances with which</p><p>the audience can identify. Thus, when the winner of the state lottery gives half of his winnings to the elderly man who sold him the ticket, it becomes newsworthy. Anyhow, it is not easy to establish what is news.</p><p>7. Translate into English: Comunicarea este un cuvnt la mod azi. Mai ales comunicarea n mas s-a dezvoltat extrem de rapid dup cel de-al doilea rzboi mondial, cnd eforturile s-au concentrat asupra eficienei propagandistice. Iniial, s-a considerat logic s se nceap cu sursa, acest punct de vedere dovedindu-se o grav eroare care i are rdcinile n renumita teorie a glonului. Potrivit acesteia, sursa (cel care comunic) folosete o combinaie de mesaje i strategii de media pentru a influena un public ce trebuie convins, aa cum un glonte urmrete o int precis. Comunicarea scris sau vorbit se constituia atunci cnd cuvintele ce urmau s constituie mesajul erau selectate i aranjate pentru a fi emise pe pia. Mai trziu specialitii au ajuns la concluzia c impactul comunicrii este mai mare dac se ncepe cu publicul...</p>